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Keywords: Consumer behaviour
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Journal Articles
Cultural heritage and consumer behaviour: a survey on Italian cultural visitors
Available to Purchase
Journal of Cultural Heritage Management and Sustainable Development (2015) 5 (1): 61–81.
Published: 18 May 2015
... significant strategies to learn about the business strategies of cultural heritage organisations. Therefore, the aim of this paper is to investigate factors affecting consumers’ behaviour when they visit cultural heritage sites, including the impact of technology, by means of a survey conducted...
