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Keywords: Corporate philanthropy
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Journal Articles
Sponsorship and patronage and beyond: PPP as an innovative practice in the management of cultural heritage
Available to PurchaseDavide Settembre Blundo, Fernando Enrique García Muiña, Alfonso Pedro Fernández del Hoyo, Maria Pia Riccardi, Anna Lucia Maramotti Politi
Journal of Cultural Heritage Management and Sustainable Development (2017) 7 (2): 147–163.
Published: 15 May 2017
... Patronage Corporate philanthropy Public-private partnership (PPP) Historically, the term patronage has denoted support of the arts by the wealthy ministers and is derived from a practice begun by Maecenas, a rich and powerful Minister under Emperor Augustus and a protector and friend of Virgilius...
