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Keywords: Cultural organization
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Journal Articles
Valuing visitors' willingness to pay for a preservation fund: choice experiment approach in UNESCO world heritage site in Melaka, Malaysia
Available to Purchase
Journal of Cultural Heritage Management and Sustainable Development (2025)
Published: 05 March 2025
... Educational, Scientific and Cultural Organization (UNESCO) WHSs so that the structure can be preserved and the legacies of the monuments and cultures can be uplifted and sustained. Therefore, it is crucial to consider the idea of charging a premium for some tourism-related goods and services in order to make...
