...Luzia Arantes de Amorim; Bruno Barbosa Sousa; Álvaro Lopes Dias; Vasco Ribeiro Santos Purpose Digital communication and social media have an increasing importance in society and in tourism boosting. This study aims to analyse the role of digital marketing in the destination image and visitor...

... countries effectively developed a destination image based on available rural resources such as New Zealand based on sheep and cattle (Pearce, 1990), farm products such as fresh food (Che et al., 2005); indigenous ethnic traditions (Moscardo and Pearce, 1999); wine and olive (UNWTO, 2018 ; Hall...