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Keywords: Destination marketing
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Journal Articles
Exploring the outcomes of digital marketing on historic sites' visitor behaviour
Available to Purchase
Journal of Cultural Heritage Management and Sustainable Development (2024) 14 (6): 934–949.
Published: 23 August 2022
... Emerald Publishing Limited Licensed re-use rights only Digital marketing Historic sites management Destination marketing Destination image Visitor loyalty The global use of the Internet and the consequent increase of users of the most diverse online platforms are a fertile ground...
