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Keywords: Differentiation
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Journal Articles
Journal of Cultural Heritage Management and Sustainable Development (2021) 11 (1): 39–57.
Published: 15 June 2020
... of Viana do Castelo (Portugal). Findings In an increasingly competitive tourist market, with demand resulting from growing specialization, the integration of museological spaces as patrimonial and cultural elements in the supply of tourist destinations is an important factor in differentiation...
