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Keywords: Digital marketing
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Journal Articles
Exploring the outcomes of digital marketing on historic sites' visitor behaviour
Available to Purchase
Journal of Cultural Heritage Management and Sustainable Development (2024) 14 (6): 934–949.
Published: 23 August 2022
...Luzia Arantes de Amorim; Bruno Barbosa Sousa; Álvaro Lopes Dias; Vasco Ribeiro Santos Purpose Digital communication and social media have an increasing importance in society and in tourism boosting. This study aims to analyse the role of digital marketing in the destination image and visitor...
