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Keywords: E-word of mouth credibility
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Journal Articles
Journal of Cultural Heritage Management and Sustainable Development 1–17.
Published: 15 August 2025
... as the organism, and visit intention as the response. More specifically, e-word of mouth credibility is also verified in the correlations between variables. Design/methodology/approach The study was run on a sample of 544 Vietnamese visitors who were knowledgeable about heritage destinations, and the results...
