... or motivational dimensions in ecotourism; and (2) analyze the demand segmentation in ecotourism. Design/methodology/approach The empirical analysis was carried out in “Puntilla de Santa Elena” Fauna Production Reserve in Ecuador. The sample consisted of 369 surveys obtained in situ. For the data...

... in the south of Ecuador through the use of maintenance campaigns in rural and urban areas. Findings The project developed and tested some important analysis methodologies that are now part of the research and documentation activities of the monuments of Cuenca, which have been addressed in this paper...