... of perceived value at WHS, including factors linked to accessibility. Both managerial and theoretical implications for WHS are discussed. Heritage Monetary and non-monetary costs Service quality Accessibility Factor analysis Value Perceived value can be evaluated from two perspectives: one...

.... In particular, a more comprehensive regression approach is introduced and employed to compare results at two regional museums. Design/methodology/approach – First, a factor analysis identifies a set of orthogonal factors related to visitors’ perceptions on their positive and negative experiences at two...