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Keywords: Historic Malacca
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Journal Articles
Journal of Cultural Heritage Management and Sustainable Development (2024) 14 (4): 563–580.
Published: 26 April 2022
... the following hypotheses. H1. Cognitive heritage image will positively influence affective heritage image. Heritage destination image Cognitive–affective–conative Historic Malacca Malaysia Gartner's model Heritage tourism or historical-based tourism is recognised...
