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Keywords: Place Branding Organizations
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Journal Articles
Journal of Cultural Heritage Management and Sustainable Development (2015) 5 (2): 151–175.
Published: 17 August 2015
... (Italy), the purpose of this paper is to investigate on the role that Place Branding Organizations (PBOs) has and/or may have in the construction of coherent images for landscape and cultural heritage in the design of “sustainable” cultural districts in connection with local authorities’ agenda...
