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Keywords: Segmentation
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Journal Articles
Journal of Cultural Heritage Management and Sustainable Development (2023) 13 (4): 983–999.
Published: 24 January 2022
... or motivational dimensions in ecotourism; and (2) analyze the demand segmentation in ecotourism. Design/methodology/approach The empirical analysis was carried out in “Puntilla de Santa Elena” Fauna Production Reserve in Ecuador. The sample consisted of 369 surveys obtained in situ. For the data...
Journal Articles
Journal of Cultural Heritage Management and Sustainable Development (2021) 11 (4): 580–595.
Published: 19 February 2021
...Héctor Moreno - Mendoza; Agustín Santana - Talavera; José Molina - González Purpose The purpose of this study is to affirm that it is possible to segment visitors of cultural heritage into homogeneous groups according to a series of characteristics to detect the variables that have statistical...
