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Keywords: Startups
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Journal Articles
Italian phygital startups and their role in enhancing cultural heritage: an emerging paradigm
Available to Purchase
Journal of Cultural Heritage Management and Sustainable Development 1–12.
Published: 24 July 2025
...Fabio Greco Purpose The intersection of digital innovation and cultural heritage preservation presents a unique and emerging field of study, particularly in the context of “phygital” startups —enterprises that blend physical and digital experiences. Fusing digital innovation with Italy’s rich...
