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Keywords: Viet Nam heritage tourism
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Journal Articles
Journal of Cultural Heritage Management and Sustainable Development 1–17.
Published: 15 August 2025
... image Heritage travel motivation Visit intention E-word of mouth credibility Viet Nam heritage tourism Heritage sites attract millions of people globally each year, establishing this sector as a rapidly expanding area in tourism (Kempiak et al., 2017 ; Nguyen and Cheung, 2016...
