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Keywords: CiteSpace
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Journal Articles
Customer experience: knowledge mapping based on CiteSpace V analysis
Available to Purchase
Journal of Contemporary Marketing Science (2022) 5 (2): 117–139.
Published: 12 August 2022
... and finally point out directions for future research in customer experience. Design/methodology/approach Using CiteSpace V software which is a scientific measurement tool, this study conducts a systematic analysis of relevant literature on customer experience, and develops a general framework of customer...
