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Keywords: Diffusion model
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (2): 169–193.
Published: 18 September 2020
... centrally into behavior pattern of the macro level (Du, 2014) and the corresponding diffusion model research can be traced back to the 1960s. Fourt and Woolock (1960) , who built an index model to predict the number of new products, believed that mass communication was the main factor affecting product...
