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Keywords: Financial constraints
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (2): 195–205.
Published: 08 September 2020
...Yafeng Fan; Jing Jiang; Zuohao Hu Purpose In daily life, consumers usually experience economic limitations on their consumption, which in turn results in experiencing financial constraints. The purpose of this article is to examine how feeling financially constrained influences variety seeking...
