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Keywords: Interactive modeling
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (2): 169–193.
Published: 18 September 2020
... theory. Design/methodology/approach Bass and Lotka-Volterra model are used to describe and model the consumers' perceptual behavior in competitive environment. On this basis, interactive modeling technology is used to model and simulate the diffusion process of innovative products. Finally...

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