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Keywords: Knowledge exchange quality
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Journal Articles
The double value of customer interactivity: the mediation effect of knowledge exchange quality
Available to Purchase
Journal of Contemporary Marketing Science (2020) 3 (1): 99–112.
Published: 07 May 2020
... of knowledge exchange quality in this relationship. Design/methodology/approach A cross-sectional empirical study using pairing data collected from the employees and customers of a high-contact service industry is designed to test the research model. Customers and employees in 75 hotels in China...
