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Keywords: Mobile channel
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (2): 225–242.
Published: 04 June 2020
... through panel data models. Findings Based on their purchase data, the authors find the main results by using panel data model that (1) the use of mobile channel has a positive effect on cash on delivery (COD), implying that when consumers use mobile to purchase, they have a higher possibility to use...
