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Keywords: Order size
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (2): 225–242.
Published: 04 June 2020
... COD, (2) the order size has a positive effects on COD, that is to say, when the purchase amount increases, the possibility of using COD also increases. (3) Furthermore, when consumers' purchase experience abound, mobile channel's positive effect on COD will be decreased, but it does not affect...
