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Keywords: Psychological resource depletion
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (2): 265–280.
Published: 29 June 2020
...) between-subjects design. Findings Through three studies, we show that the ending temporal landmarks reduce positive illusions (Studies 1 and 2). The underlying process is enhanced perceptions of psychological resource depletion (Study 3). The authors further show that decreased positive illusions lead...
