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Keywords: Purchase experience
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (2): 225–242.
Published: 04 June 2020
... of exploration on what the relationship is, and how they are adjusted by customer purchasing experience. The authors’ research questions are: (1) when using different shopping channels in online retailing, whether customers will choose different types of payment methods? (2) Does the purchase amounts affect...
