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Keywords: Qualitative research
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Journal Articles
Developing a framework for unethical consumer behaviour: a qualitative study in two countries
Open Access
Journal of Contemporary Marketing Science (2022) 5 (3): 217–238.
Published: 07 October 2022
... be seen at http://creativecommons.org/licences/by/4.0/legalcode Ethics Shoplifting Software piracy Pilfering Theory of planned behaviour Qualitative research Unethical consumer behaviour (UECB) is one of the critically neglected areas of consumer behaviour (Dootson et al...
