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Keywords: Research review
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Journal Articles
Customer experience: knowledge mapping based on CiteSpace V analysis
Available to Purchase
Journal of Contemporary Marketing Science (2022) 5 (2): 117–139.
Published: 12 August 2022
... Customer experience Research review CiteSpace Knowledge map Theoretical framework Customer experience has received extensive attention in marketing in both academics and practice. It is considered as one of the fundamental concepts in marketing research. Managers and business leaders also...
