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Keywords: Self-control
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (2): 207–224.
Published: 17 September 2020
... impulsive traits. A total of 240 undergraduates were recruited to participate in the study. The purpose of study 2 is to examine the effect of external attribution on consumer guilt, which leads to the failure of self-control. A total of 256 undergraduate students participated in the study 2. The purpose...
