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Keywords: Temporal landmarks
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Journal Articles
Journal of Contemporary Marketing Science (2020) 3 (2): 265–280.
Published: 29 June 2020
...Ziqi Shang; Jun Pang; Xiaomei Liu Purpose The purpose of this research is to examine the effect of temporal landmarks on positive illusions and the downstream implications of this effect on consumer preference for new products with functional risks. Design/methodology/approach Study 1 adopted...
