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Keywords: Abnormal return
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Journal Articles
What does corporate social advocacy signal? Evidence from boycott participation decisions
Open Access
Journal:
Journal of Capital Markets Studies
Journal of Capital Markets Studies (2021) 5 (1): 49–68.
Published: 16 March 2021
... setting in which to explore the relationship between organizations' convictions and values, their decision to engage in CSA (as represented by their boycott of Facebook), and the impact on their financial performance (as measured by short term abnormal returns). First, the issues that the campaign...
