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Keywords: Boycotts
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Journal Articles
What does corporate social advocacy signal? Evidence from boycott participation decisions
Open Access
Journal:
Journal of Capital Markets Studies
Journal of Capital Markets Studies (2021) 5 (1): 49–68.
Published: 16 March 2021
...Pyemo N. Afego; Imhotep P. Alagidede Purpose This paper explores how a firm's public stand on a social-political issue can be a salient signal of the firm's values, identity and reputation. In particular, it investigates how boycott participation–conceptualized as a cue of a corporation's stand...
