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Keywords: Signalling effect
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Journal Articles
What does corporate social advocacy signal? Evidence from boycott participation decisions
Open Access
Journal:
Journal of Capital Markets Studies
Journal of Capital Markets Studies (2021) 5 (1): 49–68.
Published: 16 March 2021
... social advocacy Signalling effect Our sample period starts on June 17, 2020, when the coalition of civil rights and activist groups in America launched the Stop Hate for Profit advertiser boycott campaign targeted at Facebook and extends to July 2, 2020, when the actual boycott...
