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Volume 1, Issue 2
1 February 1996
Journal of Communication Management Cover Image for Volume 1, Issue 2
Review Article| February 01 1996

An assessment of trends in the client/agency relationship

Peter Hehir
Peter Hehir
Countrywide Porter Novelli Limited, 39 High Street, Banbury, Oxfordshire
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1478-0852
Print ISSN: 1363-254X
© MCB UP Limited
1996
Journal of Communication Management (1996) 1 (2): 193–199.
https://doi.org/10.1108/eb026046

This paper describes the author's views on current and future trends in the relationship between public relations consultancies and their clients. A number of such trends are identified including longer‐term contracts, the growth of international assignments, more demanding clients and strategic consultancies.

Keywords: Public relations, Consultancies, Agents, Trends
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© MCB UP Limited
1996
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