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As boards become subject to greater public scrutiny, they have an increasing need to manage their reputation. Over and above considering the organisation's communications plan at least once a year, there are strong arguments for developing a board communication strategy and plan. Such a plan would include a clear statement of communication objectives, defined methods for communicating decisions and decision‐making processes, how the board demonstrates leadership (living the values) and a system to measure the impact of board communications, both external and internal.
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