Conscious corporate communication: A conceptual analysis

BNFL Corporate Communications Unit, The Management School, University of Salford, Salford M5 4WT; tel: 0161 745 5884, fax: 0161 745 5442 Dr Richard Varey is Director of the BNFL Corporate Communications Unit, a research and teaching unit in the Management School at the University of Salford, and lectures in corporate communication, service marketing, marketing communications and internal marketing. He is a Member of the Chartered Institute of Marketing, the International Association for Business Communicators, and the Employee Communication Association of the Industrial Society. He is a graduate in Physics and Metallurgy (Newcastle), and in Management Sciences (UMIST), and also holds a postgraduate teaching qualification (Sheffield). His research interests are currently corporate communications, internal marketing, employee communication, service quality and customer orientation. He received the British Institute of Management ‘Young Manager of the Year’ Award in 1991, and is a member of British MENSA, and of the Editorial Board of Journal of Communication Management