Combining the internal communication and the PR function Available to Purchase

There is a growing need in the 1990s for companies to combine the responsibilities of PR and internal communication, in order to unit the needs of both staff and customers. Aligning the two functions enables companies to keep staff informed and supportive of the company, while ensuring that communication to the individual audiences is consistent. This paper considers a practical approach to how it can be achieved, with useful techniques drawn from the author's work at Prudential.