Management of change in BT Available to Purchase

This paper reviews the way in which employee communication has developed in National Business Communications, a major customer facing division in BT, during a time of significant change. It covers how getting communications on the agenda, providing dedicated resources and taking a structured approach is essential for the effective management of change. It also looks at how the emphasis of employee communications is changing from a supply driven strategy to one that will become demand led and how measurement underpins continuous improvement.