Virtue ethics, CSR and “corporate citizenship”

– The purpose of this paper is to critiques corporate public relations from the perspective of philosopher Alasdair MacIntyre.

– It uses an essay format.

– The essay is critical of proposed “communitarian-style” initiatives to take advantage of what are referred to by some public relations theorists as “consumer communities”.

– The essay details a more appropriate ethical approach to public relations by corporations.

– This is the most extensive application of MacIntyre's ideas to public relations.