Stakeholderism in practice: A market‐led view

This paper explores how far the philosophy of stakeholderism has entered real corporate behaviour and looks at some of the practicalities that corporates have to contend with in practice, once the concepts are accepted. Reference is made to an international peer company study, conducted in the summer of 1996 by SRU, on behalf of Shell International, and also to SRU's experience of consumer attitudes to the matter of corporate ethos and values as expressed in their brands.