Shaping the future: discursive practices in promoting public relations education at UK universities

Ileana Zeler is Ph.D. in Communication. She is Associate Professor in the Department of Advertising, Public Relations and Audiovisual Communication at the Autonomous University of Barcelona (Spain). With several articles published in international scientific journals and editorials, her research focusses on digital communication, public relations and corporate social responsibility. She is Guest Professor in Spanish, Latin American and European universities. And she is Vice-Chair of the Organizational and Strategic Communication Section at the European Communication Research and Education Association (ECREA).

Elizabeth Bridgen is Visiting Researcher in Public Relations at Sheffield Hallam University, UK. She is Co-Editor with Sarah Williams of Women's Work in Public Relations, to which she also contributed a chapter, “Just like any other: Public Relations Careers in the Adult Industries.” She is also Co-Editor with Dejan Verčič of Experiencing Public Relations: International Voices and recently contributed a chapter, “It’s trivial, bitchy and dull”, to Martina Topić’s edited collection Towards a New Understanding of Masculine Habitus: Women in Leadership in Public Relations. She has had work published in the Journal of Media Practice, Journal of Communication Management, Porn Studies and PRism and recently Co-Authored a CIPR-funded project on social mobility in public relations called Levelling Up the Public Relations Profession. She is currently researching and writing a book with Ileana Zeler titled Race and Social Mobility in Public Relations. This is to be published by Routledge as part of their Global PR Insights series.