Television from a PR perspective

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Review Article| April 01 1999

David Whitbourn

Publisher: Emerald Publishing

Online ISSN: 1478-0852

Print ISSN: 1363-254X

1999

Journal of Communication Management (1999) 4 (2): 177–184.

https://doi.org/10.1108/eb023517

This paper is designed to provide an insight into the requirements of television and the most effective ways of trying to gain coverage for a story.

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1999

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