International media coverage of the Firestone tyre recall

The tendency for communication researchers in the area of crisis management to limit data collection and analysis by national borders consequently limits practitioner understanding of the dynamics of crisis planning and response. The Firestone/Ford tyre recall crisis of 2000‐2001 presents an opportunity to mine data on a massive, global scale in an effort to better understand and explain media and public response at that level. The author analyses media reports gleaned from around the world to suggest ways to incorporate potentially determining factors into crisis planning and response matrices. Those factors include media structure and function, as well as cultural syndromes.