Managing organisational writing to enhance corporate credibility

Many employees neither trained as “career writers” nor defining themselves as writers spend a major part of their time writing because, undeniably, writing is a central activity in organisations. To produce the high quality required to create and maintain credibility, organisations need to have professionals who can efficiently produce documents with substance, structure and style. This paper discusses issues relating to the management of corporate writing and editing, and presents practices and processes that managers can implement in their organisations to produce flawless documents, thereby avoiding the credibility crises that occur when writing is not taken seriously.