For every organisation there are at least several publics, the support of which is critical to organisational success. Many scholars and practitioners have argued for the primacy of the employee public, because of the effect of employee attitudes and behaviours on the experience of customers, and the productivity and innovation of the enterprise. Organisations that accept this premise often respond with traditional employee communication programmes and techniques. This paper accepts the primacy of employees in the hierarchy of publics, but argues especially for the role of the frontline supervisor as the key to effective communication with an engagement of the employee population. The paper is in part a macro review of literature on the employee public going back 50 years. It comments on the new social contract between organisations and their employees. It documents business results that are associated with an involved employee public. It asserts that employee loyalty lies primarily not to the organisation itself but with the work unity – especially the immediate supervisor. The authors also examine behaviour that increases or reduces employee trust, and describe the necessary skills and support systems that organisations must provide for their supervisors in order to make them superb communicators.
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1 April 2004
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April 01 2004
The supervisor: The linchpin of employee relations
David J. Therkelsen;
David J. Therkelsen
Chief executive officer of American Red Cross in St Paul, Minnesota
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Christina L. Fiebich
Christina L. Fiebich
University of Minnesota School of Journalism and Mass Communication
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Publisher: Emerald Publishing
Online ISSN: 1478-0852
Print ISSN: 1363-254X
© Emerald Group Publishing Limited
2003
Journal of Communication Management (2004) 8 (2): 120–129.
Citation
Therkelsen DJ, Fiebich CL (2004), "The supervisor: The linchpin of employee relations". Journal of Communication Management, Vol. 8 No. 2 pp. 120–129, doi: https://doi.org/10.1108/13632540410807592
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