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Purpose

This study aims to examine how structured peer feedback fosters reflexive learning and supports the development of professional communication competencies in strategic communication studies.

Design/methodology/approach

Using a qualitative single case study approach, the research draws on multi-year data from a postgraduate digital communication course, analyzing student reflections on a structured peer feedback teaching activity.

Findings

The findings highlight the dual benefits of giving and receiving feedback, fostering critical thinking, self-assessment and feedback literacy. Students reported deeper engagement with course objectives, enhanced confidence and preparedness for collaborative professional environments. Challenges included time constraints and occasional misalignment in peer feedback.

Originality/value

This study contributes to understanding peer feedback as a pedagogical tool that supports reflexive learning and fosters the development of competencies essential for communication professionals, offering insights for integrating constructivist principles in course designs.

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