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Keywords: Advertising and promotion
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Journal Articles
Communicating to sub‐cultures: Targeting children and teenagers
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (1996) 1 (2): 174–180.
Published: 01 February 1996
..., teenagers, advertising and promotion, public relations Communicating effectively with youth is tantamount to walking the plank on a snakeboard even if you can manoeuvre the snakeboard down the plank, you are bound to fall off the end before you can ride it back to the mother ship. Weaving in and out...
