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Keywords: Agencies
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Journal Articles
Ready for the unexpected: theoretical framework and empirical findings on communication consulting
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2021) 25 (1): 1–17.
Published: 18 June 2020
... at: olaf.hoffjann@uni-bamberg.de 29 10 2019 19 03 2020 15 05 2020 16 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only PR consulting Communication consulting Agencies Systems theory The saying “It takes two to tango...
Journal Articles
Creativity, bravery and the need for agencies to adapt to the challenge of technology
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2018) 22 (4): 490–493.
Published: 03 August 2018
...Jehan Abdulkarim Purpose The purpose of this paper is to address the relationship between organizations and their communication agencies. The paper argues that the relationship is symbiotic; both parties have to understand the importance of adapting their engagement with one another, especially...
