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Keywords: Agility
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2024) 28 (2): 313–327.
Published: 18 March 2024
... in contemporary organisations and how practitioners manage the tensions within them. The study shows that an SAP approach can account for improvisation and emergence, as well as planning and formalisation. It also shows how SAP resonates with emergent and agile strategic communication frameworks. Jessica...
