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Keywords: Americanization
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Journal Articles
The origins and early developments of public relations in post‐war Italy, 1945‐1960
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2011) 15 (3): 210–222.
Published: 02 August 2011
...). In the face of growing opposition from international oil companies, sectors of the American government and large segments of the Italian political world, ENI pursued an aggressive communications campaign through the publication of articles and pamphlets. The company presented itself as a victim of foreign...
