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Keywords: Americanization
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2011) 15 (3): 210–222.
Published: 02 August 2011
... the effects of two decades of Fascist rule on the postwar media. However, a series of forces that perhaps eluded American observers were at work beneath the surface. The following pages examine how PR succeeded in making inroads into such an environment. The introduction of PR in postwar Italy...
