Keywords: Argumentation
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Journal Articles
Journal of Communication Management (2002) 6 (2): 176–187.
Published: 01 April 2002
... with persuasive and argumentative discourse, the second with different types of discourse. It is suggested that elements of the broad conception of rhetoric could provide heuristics for analysing public relations techniques as “genre repertoire” of public relations discourse. In the second part, an enquiry...

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