...Célia Belim; Raphaël Baptista Purpose This study aims to investigate the understanding, uses, gratifications and perceptions of artificial intelligence ( AI ) integration within strategic communication, focusing on insights from Portuguese communication professionals. With AI increasingly...

...Alexandre Duarte; Patrícia Dias Purpose The rapid advancement of artificial intelligence (AI) is reshaping organizational landscapes, prompting chief executive officers (CEOs) to navigate its integration for enhanced productivity and strategic advantage. As the adoption of any new technology...